What We Do

Our approach is to target those who are pre-disposed to vegetarianism. We have identified three sub-groups in this category: those who are concerned with their health, those who are concerned about animals, and those who are concerned about the environment. We want to motivate them, on their own terms, to begin reducing their meat consumption.

We go to events (see our events section) which are attended by people who fit into these three sub-categories and we set up a booth or table, pass out literature, and answer questions.

We offer information about what to eat so that you can begin to reduce the amount of animal-derived products and increase the amount of products which are plant-based. We encourage you to try a new plant-based product each time you go to the grocery store.

We want you to get familiar with products that are delicious and which are not derived from animals and we encourage you to go back to your family, friends, co-workers and share these with them so that they, too, can see that you do not have to sacrifice taste or convenience to have better health and a better planet.